Leading with vision.

In today’s episode, we’re thrilled to welcome Fausta Ballesteros, Chief Marketing Officer and Chief Culture Experience Officer at Wizeline. With a career spanning global markets across North and South America, Europe, and Asia, Fausta brings a unique perspective on branding, leadership, and cultural strategy. She is originally from Argentina and is now based in New York. She holds advanced degrees in Marketing and Leadership from institutions like the University of San Andrés, Yale School of Management, and the University Austral of Buenos Aires.

Fausta has led transformative strategies at some of the world’s most respected companies, including Cognizant, Softvision, Globant, Shell, Unilever, and American Express. At Wizeline, she now oversees the global brand and people experience through an intersection that’s increasingly essential in the age of AI and Digital Innovation.

We explore how Fausta builds high-performing teams, embraces AI in Marketing and Culture, and uses personal branding as a tool for empowerment. She also shares her biggest career lessons and her personal success rules.